Media Training
Jennifer Richardson brings more than two decades of newsroom and media experience to every training session. As a longtime media professional and instructor at the University of Oregon, she understands how journalists think, how stories are framed, and how interviews unfold under pressure.Over the past five years, she has coached high-profile leaders through crisis communications, public scrutiny, and high-stakes media engagement. Clients regularly return with the same feedback: when the moment came, the preparation worked. The techniques were practical. The strategy held. The pressure was manageable.Our training is immersive and realistic. Using professional-grade equipment and real-world simulation, participants experience the intensity of a live press conference or interview environment. They are challenged in real time, coached strategically, and refined until clarity and confidence become instinctive.Media landscapes shift daily. Messaging must adapt. Our approach evolves with it, ensuring leaders are prepared not only for today’s media climate but for what comes next.
Our team will help your organization to:
Understand Newsrooms, Deadlines and Speak Effectively.
Preparation is key when speaking on live camera or engaging with journalists. Choosing the right attire, knowing what to say, and avoiding potential pitfalls can be daunting for beginners. By thoroughly preparing beforehand, you can exude confidence and effectively deliver your message. From selecting appropriate attire to crafting talking points, every detail matters.
Prepare and Master the Interview
We offer comprehensive assistance, including developing talking points and preparing for potential interview questions, to ensure you're ready for any situation. Remember, practice is crucial for refining your skills and boosting your confidence.
Be Confident
With effective responses and an understanding of what to expect, you'll retain control of the narrative and communicate your message confidently. We equip you with the skills needed to thrive in media challenges, ensuring clear and composed communication.
Shape Your Key Messages
Our training empowers you to steer the narrative in your desired direction and adapt swiftly when faced with deadlines and impromptu questioning. By equipping you with essential skills, you'll confidently navigate media challenges, maintaining control and effectively communicating your message. With our support, you'll excel in shaping the narrative according to your objectives, even in high-pressure situations.
Media Training Sessions
