Everyone Village

ABOUT THE CAMPAIGN

Our team partnered with PeaceHealth, Eugene School District 4J, and Volunteers in Medicine to build a full-scale PR campaign for the launch

of the Everyone Village Medical Unit and new recuperation beds.

AWARDS

MarCom Award - Platinum 

THE GOAL

Stakeholders from Everyone Village wanted to bring attention to the grand opening of the medical unit and reached out to Richardson Media to help garner public attention for their ribbon cutting event. Months before the ribbon cutting, Richardson Media developed a strategic approach to handling this project, which included:  

  • Coordinated messaging
  • Creating a first-round media push to announce the project
  • Developing a detailed press release and fact sheet
    for the ribbon cutting

THE COMMUNICATION

Our team developed a detailed press release, a personalized media pitch, and a comprehensive media kit that included b-roll and soundbites for journalists to help tell the story. We executed an initial release that generated strong early attention and built anticipation for the main event, followed by a second major media push during the event itself. To support coverage on-site, we provided printed materials for journalists and key stakeholders, along with event signage designed by Bill and the board signage highlighting key details. We even followed up personally, texting journalists to confirm attendance and ensure strong media presence throughout.

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THE TIMELINE

The six-month PR campaign centered around two major milestones: the initial announcement in June and the ribbon cutting ceremony in September.

PLAN
May: Meet with stakeholders to determine campaign goals and align messaging while also preparing media kit

LAUNCH

June: First-round media push involves sending media kit to a targeted list of local media outlets

PREP

July: Prepare stakeholders for press conference and develop fact sheet for reporters

CELEBRATE

September: Coordinate press conference, create custom video content and monitor second-round coverage


THE RIBBON CUTTING

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Photos courtesy of Christian with Eugene 4J School District

THE RESULTS

With steady follow-ups and reporter outreach, the story gained momentum—earning coverage from every major local outlet, plus highlights in the Register-Guard, Yahoo News, KEZI, KMTR, and more. This collaboration shows how strategic planning, strong community partnerships, and persistent media relations can turn a vital local health initiative into headline news.

The grand opening of our the Everyone Village Community Health Clinic and medical recuperation units was a resounding success! This landmark event for Eugene and it's most vulnerable neighbors was witnessed by several media outlets and has continued to generate a buzz on social media. 

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TAILORED CONTENT:
BEHIND THE SCENES

Jennifer engaged with audiences by developing organic "behind the scenes" content at the Everyone Village press conference. She takes viewers through the process of press conference etiquette, drawing on her background as a journalist and TV news anchor.

EVERYONE VILLAGE PR CAMPAIGN:
FULL MEDIA COVERAGE

  • “West Eugene’s Everyone Village opens on-site medical clinic” The Register-Guard
  • "Take a tour as Everyone Village celebrates new medical clinic" The Register-Guard
  • "See the photos: PeaceHealth, Volunteers in Medicine and Everyone Village reveal a new recuperation wing and medical clinic in Eugene..." The Register-Guard
  • “Medical clinic and recovery center coming to Eugene's Everyone Village” KEZI
  • "Everyone Village expands with first-of-its-kind clinic and recuperation housing for unhoused patients" KEZI
  • “West Eugene’s Everyone Village opens on-site medical clinic” Yahoo News
  • “Unhoused patients recovering from surgery in Eugene now have a place to go” OPB
  • “Healing is a Home: Everyone Village, PeaceHealth and Volunteers in Medicine partner to create a 10-bed recuperation wing and clinic"  Eugene Weekly
  • “New Everyone Village respite cottages, clinic will provide safe place for unhoused to recover from surgery" KLCC
  • “Eugene's Everyone Village opens innovative on-site clinic" KLCC
  • “Grant to make Everyone Village a place to heal for homeless leaving hospital" KVAL
  • “Recuperation wing in Eugene a soft landing for medically recovering homeless residents" KVAL
  • “New clinic and recuperation wing open to serve West Eugene's Everyone Village residents" KMTR
  • “Recuperation wing in Eugene a soft landing for medically recovering homeless residents" KMTR
  • “A place to recover: Everyone Village and PeaceHealth partner to shelter vulnerable people after they exit the hospital" Lookout Eugene-Springfield

9

8 LOCAL NEWS OUTLETS AND
1 NATIONAL NEWS OUTLET

COVERED OUR STORY
(PRINT, TV & RADIO)

1

FRONT PAGE STORY
ON THE REGISTER-GUARD
NEWSPAPER

10+

ACCOUNTS SHARED OUR STORY ON SOCIAL MEDIA
(LOCAL NEWS, CITY OFFICIALS, HEALTHCARE
AND NONPROFIT ORGS)


Our team at Everyone Village could not have asked for a more effective, strategic, and inspiring media partner than Jen Richardson and Richardson Media. Jen amplified our mission and message beyond what we could have imagined. The overwhelming turnout of community leaders, the positive and accurate media coverage, and the buzz that continues weeks later are directly tied to her expertise. The success of this event—and the enduring impact of its story—would not have been possible without her.


Gabe Piechowicz, Founder & Executive Director

Everyone Village

Want to learn more about our work at Everyone Village Medical Unit or similar projects?